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Cheap Seats: Tennis Fashion Gets A Makeover

In tennis, love might be a bad thing, but in tennis fashion love is most definitely hip.  Lucky in Love is a South Florida based tennis apparel company for girls and women and they are striving to make tennis wear super cool.

"We're becoming one of the leading ladies fashion brands for tennis.  The sport was very static for a while and there are a lot more vibrant personalities.  Being from Miami and South Florida, it makes it easy to grab all the colors and the inspiration we have around us and infuse that into fashion," said founder/CEO of Lucky in Love, Brad Singer.

The company has partnered up with 8x Grand Slam Champion and Olympic Gold Medalist Bethanie Mattek-Sands who not only has serious game, but has swagger and style.

"Talking about the vibrance of where we live and the vibrance of one of the most awesome personalities in tennis right now.  We fell in love with each other about four years ago, when she started to wear Lucky in Love.  She’s not one of those girls that you can say 'hey, let us dress you head to toe,'  her style is extremely eclectic, so it's a challenge to design for someone like that but it is very fun," said Singer.

Lucky in Love and Bethanie have something extra special planned for the Austrian opening in January.

"We designed this awesome capsule collection, taking some inspiration from Bethany‘s tattoos.  We created these really cool unique pleated skirts, made a really cool bomber jacket that says 'Love Down Under,' bringing that Austrian influence.  It has very cool tattoo inspired prints, it got studs on it, very ornate and in line with Bethany‘s personality," said Singer.

Lucky in Love also wants to make its mark in an unappreciated part of the sport, wheelchair tennis.

"Wheelchair tennis is not getting recognition it  deserves, specifically in the U.S.  There’s a stigma around able-bodied tennis and wheelchair.  Through fashion we are hoping to break that stigma.  We will be capturing some of these wheelchair tennis players and creating capsule items around their personalities," said Singer.

To learn more about Lucky in Love check out shopluckyinlove.com and you can also find their clothes at Tennis Wearhouse, Dick’s Sporting Goods and more.

 

 

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